I've spent the last decade exploring every part of the creative process, from commercial directing to VFX. Without guidance to navigate the creative landscape, we are subject to the overwhelm of information found online. Only to look back and see years spent running in circles creatively, personally, and financially.
I began writing the Creative Approach™ almost 5 years ago, as a way to ground my understanding and sort out the good from the bad philosophy. Through my daily writing, I became obsessed with auditing which ideas actually moved the needle forward in our creative careers.
Like most things in life, we either learn our lessons from others' experience, the hard way, or never at all.
This is not a filmmaking course; instead, it is my best explanation of how to think, act, curate, structure, and evolve as a creative in 2026. Although you will gain filmmaking nuance and workflows I have yet to find anywhere else.
Ultimately, our approach is what defines our ability to develop breakthrough ideas and sustain that momentum indefinitely.
You will not find informational fluff here, but instead an overly direct series of lessons designed to move you from point A to point B in all domains of your creative process.
With the insight inside this course, you can make strides as a commercial director (as I have), scale your production business, charge higher rates as a freelancer, and gain clarity on your process.
I consider the material here a part of my life's work and look forward to diving deep, and mapping the creative landscape, together.
-mitchell